How effective is the combination of your main product and ancillary texts?
The three strands of the campaign to the film that we tried to reach into was Advertising; Publicity; and promotion. The advertising area was made to try and bring the film to the attention of the potential and current customers. Usually it is focused on one particular product or service, but we had it spread across three platforms; Magazine cover, Poster and the Trailer. These three were our main sources of advertising. The promotion side was to keep the product in the minds of the customer and hopefully stimulate demand for the film after seeing our advertising plots. The ongoing activities of advertising, sales and public relations are often falling under the brackets of promotions, linking it with our advertising schemes. The marketing we done involves a wide range of activities involved in making sure that we were meeting the needs of our customers, first pointed out in questionnaires and online polls to make sure we get profit and value back in return. Marketing is usually focused on just one product, we focused our marketing on three areas, the magazine cover, trailer and poster. Our inbound marketing included to find out what potential customers existed, the main area we tried to get in was the horror fan base. From the results of our meetings with the fans and questionnaires they wanted to see something that had never been made before, they didn't want a traditional horror blood and guts film, so we tried to create a subliminal feature which plays with your mind and makes you think. We would like to think that we had met the clients needs with our spin on a horror film. We analysed the competition to see what most typical horror genres are made, and whether our idea gets recreated a lot, with our research complete it confirmed what style we wanted to make our horror film in. Our niche market would not be the typical horror gore fan but a more sci-fi horror fan who likes a good and thorough watch planned out rather than going all in with chain-saw's. Our outbound marketing included promoting out product through the continues advertising and promoting our film through the trailer, magazine cover and poster. With these markets dipped in to it would hopefully create a public relationship and see our sales rise as the result.
By having a poster to accompany my trailer it allows me to attract a much larger audience due to the fact you can put a poster anywhere you want and can be viewed by countless amount of people, much like a trailer but it is only specific to the internet and television. It means that the poster will play a vital role in advertising the trailer and as an attempt to try and lure audiences into watching my teams movie. Hopefully a positive outcome will come from the design of my poster and will lead to people wanting to find out more, by searching for it online and viewing the trailer if seen first. The magazine design plays a smaller role as it has to be bought by viewers to find out more, whereas posters and trailers are free to view. However the magazine cover will still play a big role in my attempt to publicise the movie as it is a magazine specific to media and film, so the right people will be viewing the cover if they buy the magazine. The design of these two posters is purely to reach the biggest demographic possible.
Along with the design of my trailer with my team mates I have also designed ancillary texts such as a film poster and a magazine cover for the mass media production and marketing side of my work. As a promotional package I believe that my trailer and my designs work very well together, they follow the same conventions as each other and other trailers. I have recreated scenes involving characters and props for the media production so viewers will know that it follows the storyline. I believe that it advertises the film very well and will attract a wide audience in order for a successful theatrical release.
 |
| The mask used across our three advertising markets. |
The three strands of the campaign to the film that we tried to reach into was Advertising; Publicity; and promotion. The advertising area was made to try and bring the film to the attention of the potential and current customers. Usually it is focused on one particular product or service, but we had it spread across three platforms; Magazine cover, Poster and the Trailer. These three were our main sources of advertising. The promotion side was to keep the product in the minds of the customer and hopefully stimulate demand for the film after seeing our advertising plots. The ongoing activities of advertising, sales and public relations are often falling under the brackets of promotions, linking it with our advertising schemes. The marketing we done involves a wide range of activities involved in making sure that we were meeting the needs of our customers, first pointed out in questionnaires and online polls to make sure we get profit and value back in return. Marketing is usually focused on just one product, we focused our marketing on three areas, the magazine cover, trailer and poster. Our inbound marketing included to find out what potential customers existed, the main area we tried to get in was the horror fan base. From the results of our meetings with the fans and questionnaires they wanted to see something that had never been made before, they didn't want a traditional horror blood and guts film, so we tried to create a subliminal feature which plays with your mind and makes you think. We would like to think that we had met the clients needs with our spin on a horror film. We analysed the competition to see what most typical horror genres are made, and whether our idea gets recreated a lot, with our research complete it confirmed what style we wanted to make our horror film in. Our niche market would not be the typical horror gore fan but a more sci-fi horror fan who likes a good and thorough watch planned out rather than going all in with chain-saw's. Our outbound marketing included promoting out product through the continues advertising and promoting our film through the trailer, magazine cover and poster. With these markets dipped in to it would hopefully create a public relationship and see our sales rise as the result.
 |
| The poster advertising our film. |
 |
| The magazine cover advertising our film. |
By advertising my movie into magazines such as Total Film it allows me to create a hype surrounding my product. If people start to see the name Subliminal in articles and posters around it will start to create a fan base for the movie and should help lead to a big release. In order for the advertising and publicity to link together I tied to create products that link up together visually and share links between them. The biggest link between the poster, trailer and magazine cover is the inclusion of the mask on each of the three. It makes it the iconic piece of the trailer and people should begin to question of its use and why is this mysterious mask appearing everywhere around them. Hopefully sparking speculation around my teams trailer. I went against the normal colour scheme conventions and used a Grey theme for the poster, a coloured theme for the magazine cover and a dark and eerie, night gore-filled feeling for the trailer, opting against linking them with the same colour scheme, I felt it would become too repetitive and some viewers may begin to find the same colour appearing everywhere boring. The small details and factors will help me to attract people into watching my trailer and catching the eye of the public too.
Whilst designing my poster I found the use of fading a professionally made poster or magazine cover behind my design so I could see the progress that mine needed or to compare it with ones already ma
de. This allowed me to find out the different conventions included on the posters and so I could include them in mine in my own way. I could also find the right pictures, text to use and titles too. I tried not to copy it too much so I could recreate my poster in a unique way that no one else had seen before. With the iconic mask playing the main part in my advertising I made sure it took center stage in the design of my posters.
I chose the design of Total Film to be my backup picture to my design to make sure I had the conventions of a professional cover. It helped me design my Total Film masthead and tried to fade it behind with a glow to try and put my own unique spin on the title. The main cover was a picture of one of the Protagonist's in the mask and not the Antagonist, who is seen wearing it in the trailer. If anyone had noticed this small change hopefully it could spark confusion and controversy as to find out why he was wearing the mask they would have to watch the full film, as we gave no hints away as to why in the trailer. All of the pictures used were taken on a digital camera by us.
Whilst designing my poster I found the use of fading a professionally made poster or magazine cover behind my design so I could see the progress that mine needed or to compare it with ones already ma
de. This allowed me to find out the different conventions included on the posters and so I could include them in mine in my own way. I could also find the right pictures, text to use and titles too. I tried not to copy it too much so I could recreate my poster in a unique way that no one else had seen before. With the iconic mask playing the main part in my advertising I made sure it took center stage in the design of my posters.
I chose the design of Total Film to be my backup picture to my design to make sure I had the conventions of a professional cover. It helped me design my Total Film masthead and tried to fade it behind with a glow to try and put my own unique spin on the title. The main cover was a picture of one of the Protagonist's in the mask and not the Antagonist, who is seen wearing it in the trailer. If anyone had noticed this small change hopefully it could spark confusion and controversy as to find out why he was wearing the mask they would have to watch the full film, as we gave no hints away as to why in the trailer. All of the pictures used were taken on a digital camera by us.
No comments:
Post a Comment